Press Release: Brandfolder elevates Digital Asset Management capabilities with industry-leading integrations | Brandfolder
Addition of JIRA and inMotionNow into the Brandfolder platform offers seamless collaboration across brand teams, validates need for digital asset management tools in the martech stack
[DENVER, Colo., April 17, 2018] – Brandfolder, a robust, yet simple Digital Asset Management (DAM) platform that offers organizations the ability to maintain, oversee and effortlessly share brand assets, today unveiled its latest offerings in a series of more than 25 thoughtful integrations: Workflow products JIRA and inMotionNow. The addition of these offerings further demonstrates Brandfolder’s category leadership as the premier DAM in terms of usability, simplicity and efficiency; extending Brandfolder’s capabilities beyond traditional asset storage and distribution.
Brandfolder creates a tailored experience for clients, based on the needs of the organization. This mindset extends from the intuitive user interface of its platform to the company’s unique approach to DAM integrations: Prioritize the tools and processes clients already know and use – and seamlessly incorporate these features to improve collaboration and drive adoption. With the integration of workflow tools, Brandfolder serves as the foundational platform for all marketing activities and beyond, including e-commerce and product launches.
“The idea of ‘brand’ embodies more than a logo or tagline. We are seeing more organizations take control of their brands with the Brandfolder digital asset management platform to support and align digital marketing efforts – with the ultimate goal of growing brand engagement and ensuring consistency across all channels,” said Luke Beatty, CEO & Chairman, Brandfolder. “We take our responsibility to seek out the most relevant integrations for our customers very seriously, and in doing this, we are building the most intuitive and powerful offering on the market today.”
Marketing managers and creative teams are continually producing multiple assets under tight deadlines. With the integration of the most widely-used workflow products into its DAM platform – JIRA and inMotionNow – Brandfolder is offering clients increased brand control, greater efficiency and more transparency in the following ways: