Financial advisor marketing strategy: 3 ways to get the best press for your firm
Three ways to get the best press for your firm: As a financial advisor executive[1], with your own business, you often have to find ways to get the word out. How do you let potential clients know about you and the services you offer?
Although there are a number of ways you could do this, one way is to utilize the press. The press can get information about your financial advisor business out to potential clients.
Obtaining guidance through business coaching[2] can help you learn to utilize the press and make the most of media opportunities.
The effectiveness of press coverage for financial advisors
When the press talks about your financial advisor business in a positive way, it can be more effective than some other types of marketing for a number of reasons.
First, when potential clients hear about you from a trusted third party, they can find value in what they hear. What they hear doesn’t feel like an advertisement, it feels like information.
Second, when the press mentions your financial advisor business, you can reach more potential clients than you might have with other methods.
Third, having the press mention your financial advisor business can be free in a direct sense. It will take some of your time, and in some cases you might have to travel to talk to a journalist, but you won’t be paying a fee like you would with some other types of marketing.
Having the press mention your financial advisor business in a positive way is something worth looking into. Here are three ways that you can get the best media attention and press for your financial advisor firm. If you are interested in learning more, you can look into marketing coaching[3].
1. HARO – a media tool you can use as a financial advisor
HARO stands for Help A Reporter Out. You can find them at https://www.helpareporter.com/[4].
The idea of HARO is simple: they connect journalists with potential sources.
To use HARO, the first step is registering with the site. It only takes a few minutes. After that, you should read the rules for sources to be sure you are following them.