Category: Asset Marketer

A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full and useable story’ to journalists and editors. Having taken careful pains to craft a release to be as effective as possible – as covered in our blog articles with tips on headlines[1] and content and angles[2] – the key here is to...

New Customers Save $100: Receive our Buzz Builder™ Press Release Distribution for just $199. [1] Included below – In the “old days”: SEO skyrockets results First: Google’s Panda clobbers “SEO-Enhanced” pages Next: Google confirms importance of PR in SEO Google patent reveals it’s time to think outside the link Way, way back in the pre-2000 days of Google and Yahoo,...

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy[1], being old school isn’t advantageous for your business or your brand. Ten years ago, people still relied on morning papers for news.

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