The icing on the cake of a press release: Additional assets | Medianet
A common mistake with many press releases is they stop just short of presenting all possible elements of a ‘full and useable story’ to journalists and editors. Having taken careful pains to craft a release to be as effective as possible – as covered in our blog articles with tips on headlines[1] and content and angles[2] – the key here is to...
READ MORE The icing on the cake of a press release: Additional assets | Medianet